Citizen Survey

*Date of survey 2008


The City of Rio Rancho has received the results of its citizen survey and highlighting the data is 77 percent of respondents rated their quality of life in Rio Rancho as excellent or good. Complete survey results are available by clicking on the links below.

Full Report PDF / Full Report Word Document
Report of Open-Ended Questions PDF / Report of Open-Ended Questions Word Document
Report of Geographic Subgroup Comparisons PDF / Report of Geographic Subgroup Comparisons Word Document

National Citizen Survey

The city’s survey was conducted as part of The National Citizen Survey (NCS). The NCS is a collaborative effort between the National Research Center, Inc. (NRC) and the International City/County Management Association (ICMA). The NRS developed the NCS to provide a statistically valid survey of resident opinions about community and services provided by local government.

Measurements & Ratings

For comparison purposes, Rio Rancho’s survey data was measured or benchmarked against the average rating from government jurisdictions in the NRC database where similar questions were asked. Rio Rancho’s survey results were noted as above, below, or similar to the benchmark and most benchmarks comparisons consisted of more than 100 jurisdictions and their data. For example, when 63 percent responded that it is very likely they will remain in Rio Rancho for the next five years, this ranked above the benchmark when compared to responses in other communities when the same question was asked.

The city rated above the benchmark in variety of areas including:
  • Rio Rancho as a quality place to raise kids and retire
  • Community and personal public safety
  • Police and Fire / EMS services
  • Public schools
  • Availability of affordable quality housing and variety of housing options

How the Survey Worked

This past July and August, 1,200 households were randomly selected from Rio Rancho addresses provided by the United States Postal Service (USPS). Residents were asked to respond to a series of customized survey questions about Rio Rancho and mail back their responses for tabulation. The city conducted this survey to identify community strengths and weaknesses, establish benchmarks for tracking the quality of services provided to residents, and gain useful information for immediate and long-term planning.

Of the 1,200 surveys mailed out, 1,129 were able to be delivered by the USPS. Of that number, 351 surveys were returned to the city for a 31 percent response rate. This rate of return yielded a statistically valid survey of resident opinion that was random and representative of the entire community. According to the NRC, the typical response to a citizen survey ranges from 25 percent to 40 percent.

Citizen survey result data is one of many inputs that are being used as part of the city’s ongoing strategic planning.

Reading the Reports

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